How to Create Viral Content with Katya Varbanova

Born and raised in Bulgaria, Katya Varbanova went to the UK to study law, but after learning how little lawyers make and how much they worked, Katya decided to pivot into retail banking. She became fascinated with Periscope and went live on the social media platform to share her life as a banker. Three weeks later, her followers went from zero to 1,300. Today, as the founder and CEO of 20K Nation—an exclusive community of entrepreneurs and creators—Katya helps her clients become influencers by growing their social media following through viral content.
In this episode, Katya reveals the secrets of going viral on social media. She explains how she was able to grow her followers quickly when she started using Periscope. We talk about the power of collaborating with other content creators and Katya explains how she struggled with impostor syndrome. She also shares tips and advice on how to grow a following on Instagram and Facebook and highlights the importance of creating an "interest-based" account instead of a personal brand.
"To go viral you have to think beyond your ideal customer." - Katya Varbanova
 
In This Episode of The Sigrun Show:

How Katya catapulted from working in Retail Banking to going viral on Periscope
The secret to going viral on social media
The power of collaboration between content creators
Why she decided to monetize her Periscope group
The lazy entrepreneur mindset
Why she recommends that new content creators focus on social media platforms
How to grow your Instagram followers using an interest-based account
The reason followers share social media content
Why she doesn't put a lot of effort in creating TikTok videos

Connect with Katya Varbanova:

20kNation.com
LiveStreamIncome.com
The Untold Confessions of Network Marketing Gurupreneurs
Viral Content Templates Bundle
Katya Varbanova on Instagram
Katya Varbanova on Facebook
Katya Varbanova on Twitter
Katya Varbanova on YouTube
Katya Varbanova on Pinterest
Katya Varbanova on LinkedIn

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