How to Master Live Video with Ian Anderson Gray

Ian Anderson Gray is serious about social media marketing and passionate about helping entrepreneurs take their marketing game to the next level and increase their impact, authority, and profits through live stream videos. Nicknamed "The Tools Guy," he is an international keynote speaker on topics related to social media and marketing tools. He has been featured on multiple marketing podcasts including the Social Media Marketing podcast, Soulful PR podcast, and Chris Ducker's Youpreneur show.
 
Ian joins me in this episode to share some helpful tips on how you can effectively master live video streaming. He shares tricks to remember when going live, what to do with the evergreen content you create, and why you need to be smart about posting video clips on social media platforms. He also shares the tools and resources he uses in scheduling and planning for his own live videos and explains what "talk triggers" are and how you can use them to improve your marketing strategy.


"It's all about authenticity." - Ian Anderson Gray



In This Episode of The Sigrun Show:

Why Ian uses funny faces on his social media accounts
What talk triggers are and how he used them as a marketing strategy
How the funny faces became part of his branding
How one blog post changed his life
How he fell into Facebook Live
How he came up with his first online course and helped people using that technology
Three factors that made his blog post go viral
Why having good content adds to the success of your Facebook live
Who to greet first when you start your live video
The optimum length of your show to get maximum engagement
What to do when you get to the meat of your content
Why you shouldn't be distracted by the comments or your live viewers
The significance of consistency when doing Facebook live videos
How he informs his audience about upcoming live videos
When and why it's a good idea to do an impromptu live video
More things you can do during Facebook live and the tools that allow you to do them



Resources Mentioned:

BeLive
TOK TV
Ecamm Live
Rev
Open Broadcaster Software (OBS) Studio
vMix
Zoom

 
Connect with Ian Anderson Gray:

Ian Anderson Gray Website
Twitter
Free download: Live Camera Confidence Tips!



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