How to Become a Productive Podcaster

Launching a podcast can be a lot of work. From developing a content strategy that will resonate with your ideal audience to finding the right software and equipment and building a team to support your endeavor - there is a lot that goes into creating content for this growing medium.
 
And once you've launched your podcast, your work isn't done. Podcasting is an advanced content marketing strategy. And as many podcast hosts will say, it's a marathon, not a sprint.
 
I take you behind-the-scenes of launching my podcast with 100 episodes in 100 days, releasing three episodes each week, and I share strategies on how to improve your productivity as a podcast host. I explain why having a vision and a 'why' for your show is critical for a successful podcast, the type of equipment and software I use to record my episodes, and tips on how to create a name and description for your podcast. I also discuss how you can automate various processes when preparing each episode and how you can repurpose your podcast content.



"Podcasting is not the best lead-generation strategy - but it is fantastic to build your authority and nurture your existing email list - especially your clients." - Sigrun



In This Episode of The Sigrun Show:

Getting clear on why you want to launch a podcast
The biggest advantage of podcasting over other content mediums
Why you need a vision and solid reason for starting a podcast
Understanding that podcasting is a long-term content strategy
How picking a niche can impact the success of your podcast
Developing content ideas
Equipment and software necessary to record and launch your show
Why I set aside a full day for podcasting
How to create an authoritative podcast description
The importance of getting your podcast accepted by iTunes
Challenges associated with marketing a podcast named after you
Creating an intro and outro for your show
The difference between a podcast hosting service and a podcast distribution channel
Choosing the right podcast hosting service
Setting up your podcast on iTunes
The minimum number of episodes you should release on launch day
Creating a process to stay productive
Researching your podcast guests before inviting them on your show
The benefits of batch recording and building a podcast team
How to effectively use podcast transcripts to promote your show
Strategies for repurposing your podcast episodes
Using automation tools and strategies to increase your productivity and team collaboration



Resources Mentioned:

My Podcasting Kit

 

How to Repurpose 1 Podcast Episode into 11 Different Pieces of Content in Just 3 Hours

 

Google Podcasts for Android now lets you share episodes and shows

 

Audacity

 
Adobe Audition
Garageband (for Mac users)
Zencastr
Zoom
Libsyn
DropBox
Slack
ScheduleOnce
Zapier
Typeform




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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!