How to Become a Multiple Best-Selling Author and When to Invest in Google Adwords with Perry Marshall

Perry Marshall is the President of Perry S. Marshall and Associates, a consultancy company designed to help online and offline businesses increase their sales leads, website traffic, and advertising results. He is a multiple best-selling author of several business and marketing books including 80/20 Sales & Marketing, The Ultimate Guide to Facebook Advertising, and The Ultimate Guide to Google Adwords. His work has been recognized and endorsed by several publications including INC. Magazine and Forbes.
 
Perry shares how he became a multiple best-selling author and how online entrepreneurs can master the art of Facebook and Google advertising. He explains how identifying underserved markets can help you become established as a best-selling author and when it's the right time to start using Google Adwords in your marketing strategy. He discusses the importance of educating yourself and learning the basics before investing your money in online advertising and the importance of narrowing your target market when creating an ad. He also explains why online entrepreneurs should resist the urge to outsource Facebook and Google ads management until they understand a basic concept of how the platforms work and how to set up an advertising campaign.

"Google and Facebook combined are more than $100-Billion. Two-thirds of that money is 'stupidity tax.'" - Perry Marshall



In This Episode of The Sigrun Show:

How stepping out of his comfort zone impacted Perry's career
Working with co-authors
Writing a book on topics no one else is writing about
The difference between real experts and "fake experts"
The right time to use Google Adwords
Educating yourself on Google and Facebook advertising before investing in those marketing options
The importance of narrowing your target market
Starting with remarketing and retargeting ads
How to set up your remarketing and retargeting ads
When to begin marketing to cold leads
Why he believes outsourcing internet advertising is the hardest task to outsource
When to consider hiring a Facebook or Google ads manager or consultant



Resources Mentioned:
 

Falling Off the Map: A Visit to the Lonely Places of the World by Pico Iyer

 


Connect with Perry Marshall:

PerryMarshall.com

 

80/20 Sales & Marketing

 
Is Adwords For Me
Is Facebook For Me
Marketers 247



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