[On Air Coaching] Niching Your Services Down to Attract Your Ideal Clients with Isabelle Hiemann

Isabelle Hiemann is an NLP Master Practitioner and Hypnosis Coach based in Hamburg, Germany. She is passionate about helping others rediscover work-life balance, defeat professional overwhelm, and overcome stress in their careers through "speed support" 1-on-1 coaching and her 6-week program, the Easy Way©.
 
Isabelle joins me for this On Air Coaching episode to learn about niching down her services to serve a smaller group of professionals, how to identify who her ideal client is, and how to attract the right clients into her business. I share why niching down too much could be the wrong decision for your online business, the importance of identifying the keywords your ideal client would use in Google, and how collaborating with local businesses and organizations can help you attract your ideal clients on a larger scale. I also discuss the importance of creating and optimizing your content to attract new clients to your website, how to identify the type of content your clients want, and how to create a powerful, solution-driven freebie to grow your email list.

"Focus on being known for a combination of two words." - Sigrun


In This On Air Coaching Episode of The Sigrun Show:

How to identify if your niche is too narrow
Identifying the keywords your target audience would use to find your website
How sharing stories creates inspiration and resonates with your target audience
Creating and optimizing your content to rank well in Google
Identifying if Facebook challenges are right for your ideal audience
Collaborating with businesses to help more people and attract new clients
Becoming known as an expert in your niche
Using statistics in your marketing strategy
The importance of creating content to promote your products or services
Identifying your ideal client's pain points to create solution-driven freebies



Key Takeaways:

Narrowing your niche too much can be harmful to your business.
Identify the keywords your ideal client would use to find you. Use them in your content.
Identify the type of content that is most beneficial to your ideal client.
Create solution-driven freebies.



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