Forget Bitcoin, Learn to Write Emails That Sell with Laura Belgray

Laura Belgray is the founder of Talking Shrimp, an online source for creating attention-grabbing copy that wins over the hearts of your readers. She is a prestigious copywriter who helps entrepreneurs, big companies, networks, and production companies with their online content, product campaigns, and a lot more. Together with Marie Forleo, Laura created the The Copy Cure course to help you effectively sell to your market through engaging content.
Laura shares how to write compelling emails that convert readers into customers. She also shares why the art of segue is significant, the elements of the formula she created and how it works, and why you need to keep track and check in on people who have attended your online course.
 
"Every email you write to your list should feel like it's an email to a friend." - Laura Belgray
 
In This Episode of The Sigrun Show:

Learning to write personable emails
Why people will buy from you
What to do if you're sick of hearing or sharing your story again and again
How Laura got into copywriting
What an advertorial is
Why storytelling is important
How to measure the success of your email
The kind of words to use in the subject line
What the G.U.S.T.A. Formula is
Where the real trust comes in
A common mistake people make
How her article about Bitcoin went viral

 
Key Takeaways:

The first thing you have to learn is to put personality into the emails you write to your list.
Repeat your story over and over and over.
Any words that have tension with them is good for subject lines.
Write about what you're obsessed with. Use it to inspire topics, subject lines, and content.

 
Resources Mentioned:

OneLook
Laura's viral Bitcoin article: Screw bitcoin. Cash in on email instead. (21 ways to do it better!)

 
Connect with Laura Belgray:

TalkingShrimp.com
TheCopyCure.com

 
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