How to Create and Run a Successful Membership Site with Mike Morrison

Mike Morrison discovered the potential of having an online business when he made his first dollar online more than a decade and a half ago. He is the co-founder of the company, The Membership Guys, where he plays a crucial role in the growth of successful 6 to 7-figure memberships. He has worked with big brands such as McDonald's, ITV and Ancestry.com and owns the largest free Facebook group for membership site owners.
 
Mike talks about the factors to consider in creating and running a successful and growing membership site. He explains how you can establish relationships in your community and how to reduce member overwhelm and site owner overwhelm. He also goes over how you can make the experience -- both yours and that of your customers -- more relevant and personal despite the number of members.
 
"A membership should be this interconnecting ecosystem where your membership makes sense in the context of other things that you're doing." - Mike Morrison


In This Episode of The Sigrun Show:
 

Why membership sites work
How to determine if a membership site is for your business
The common principle people miss when creating a membership
Membership sites as a business model
The relationship between your core focus and revenue generator
Why you should be the number one member/fan in your community
The biggest mistake people make in creating a membership
The significance of idea validation before creating a community
Two-fold role of membership site owners
How you can take advantage of the free Facebook Group
The three groups of people you need to follow up on
What to do with the information you gather from the groups
When it is fair to ask for entry fees
Why transparency is his favorite thing about memberships
Content vs deliverables



Key Takeaways:
 

You need a strategy to keep your members long term.
Set your community's expectations appropriately.
If it petrifies you, don't do a membership.



Connect with Mike Morrison:
 

TheMembershipGuys.com
Member Site Academy



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