Storytelling and Selling, Learn to Tell your Story with Chris Lema

Chris Lema is the Vice President of the Products and Innovation Division of a hundred million dollar managed hosting company called Liquid Web. Chris has been speaking to audiences for 30 years and is  a popular in the WordPress community as a blogger, advisor, and public speaker. He is also the creator of the famous CaboPress, a conference for business masterminds that happens at the five-star resort Cabo San Lucas.
In this episode, Chris and I discuss the connection between selling and storytelling. He explains each of the three core skills you should learn as you start figuring out how to tell a story and shares how insecurity affects your ability to craft your own story. He also gives some practical advice on how you can discover and tell your own story even if you think you don't have one.
 
"At the end of the day, we tell stories because we're developing trust." - Chris Lema
 
In This Episode of The Sigrun Show:

How Chris discovered that storytelling is part of the selling process
Selling strategy: "I" statements versus telling stories
Opening loops and how they affect the tension in your presentation
Being indirect through soap operas
How to create an interesting opening for your story
What can make your story different
Why you should learn to tell your story in different ways and from different perspectives
Why you should know what motivates you and makes you different

 
Key Takeaways:

Compelling stories are vehicles in which your audience could and should find themselves.
Stories break down the barriers between you and your audience.
Engage your audience by being a little indirect in connecting your story to your bottom line.
Develop the ability to act in the midst of fear.



Connect with Chris Lema:

ChrisLema.com
Chris Lema's Course on Storytelling
Twitter



Please share, subscribe and review on iTunes
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!
 
Get Your Free Training
Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.