How to Sell in an Engaging Way on Stage with Colin Boyd

Colin Boyd is a Certified Professional Speaker, trainer, and NLP practitioner, helping business owners and entrepreneurs increase their impact, discover new levels of confidence, and communicate their ideas on any stage or platform. He has worked with countless businesses, corporations, and entrepreneurs, including Hewlett Packard, Anytime Fitness, Aurora Energy, and The Coaching Institute to help them improve their communication and productivity skills and provide them with EQ strategies to stand out among their competitors.
In this episode, Colin shares his journey into marketing, public speaking, and presenting on stage. He shares valuable tips on how to market and sell your programs, products, and services through speaking and storytelling while keeping your audience engaged.
 
"People buy the conviction. They buy the certainty." - Colin Boyd
 
In This Episode of The Sigrun Show:

How Colin discovered his passion for teaching and presenting on stage
Your presentation is about your audience - not you
The fundamental process you need to know as a presenter
What is "untrained intuition"
Understanding the structure and flow of your presentation
Developing your skill as a speaker
How to develop a connection with your audience
How identifying the underlying purpose of your speech helps you develop conviction
Overcoming tension and anxiety before presenting
Using special and time-limited offers to sell your product or service at an event
Applying public speaking strategies to webinars, podcasting, and other platforms

Resources Mentioned in This Episode:

Robert Cialdini's book: Influence: The Psychology of Persuasion

 
Connect with Colin Boyd:

Colin Boyd's website
Persuasive Presentation Webinar Training

 
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