[Client Case Study] How Success Can Look Like a Failure When You Launch with Martina Fuchs

Martina Fuchs is a Digital Marketing Consultant, Brand Strategist, and the founder of Experten+Marketing. She helps entrepreneurs, mid-sized business owners, and corporations grow their businesses through digital marketing strategies and developing techniques to become recognized as an expert in their field. She has been featured in numerous international magazines including Cosmopolitan, Harper's Bazaar, and Homes & Gardens and is a highly sought-after speaker, author, and blogger.
Martina shares her story and explains how success can sometimes look like a failure during your first launch. She shares how she launched her first online course during an online summit event and the lessons she learned from the experience.
"It's not about the number of people. The conversion rate is what you should be thinking about." - Sigrun
 
In This Episode of The Sigrun Show:

Why Martina launched a smaller product before launching her signature course
How she identified her clients' pain points to create her pilot project
How she launched and sold her self-study course at an online summit
Dealing with obstacles during a launch
Why she felt her first launch was a failure
Calculating your conversion rate
The importance of keeping a realistic perspective about your launch
Strategies for repurposing your pilot project

Key Takeaways:
 

Stay relaxed - especially when things go wrong
Do your best - despite what happens
Focus on conversion rates, not the number of seats you fill.

Connect with Martina Fuchs:

Experten+Marketing

 

Free checklist: Expert-Positioning (German Edition)

Facebook

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