[Client Case Study] How Firing Clients Clarified My Business Strategy with Joanne Sweeney-Burke

Joanne Sweeney-Burke is the CEO of Digital Training Institute and the author of Social Media Under Investigation: Law Enforcement and The Social Web. She is also an international public speaker, podcast host, and digital marketing trainer with an extensive background in broadcast journalism, public relations, and marketing.
 
Joanne shares how she gained clarity on her business strategy through firing clients. She also shares some of the mindset struggles she has faced throughout her entrepreneurial journey, how she overcame roadblocks, and how she transformed her business to work less and earn more.

"You don't have to be everywhere all the time." - Joanne Sweeney-Burke

In This Episode of The Sigrun Show:

How Joanne came to terms with being known as the expert in her field
How she realized she was serving the wrong clients
Charging confidently and competently while receiving a positive reaction from clients
Overcoming self-worth and self-doubt challenges
How she changed her content strategy to reflect her new business direction

 
Key Takeaway:

Sometimes you need to take a step away, especially in your business, and have conversations with other people to get clarity.

 
Connect with Joanne Sweeney-Burke:

Digital Training Institute
JBS Talks Digital Podcast

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