How to Plan and Fill a Live Event with 300 Entrepreneurs with Lisa Larter

Lisa Larter is a business coach, consultant, speaker, and the author of Pilot to Profit. She is the founder of The Pilot to Profit Success System, a program that has helped thousands of entrepreneurs better understand how to build their businesses for success.
Her career began in the retail industry where she worked her way up the corporate ladder before owning her own retail store. Through her journey, she realized there was a lot about entrepreneurship that she knew that others did not. She decided to sell her retail business and start her entrepreneurial journey as a business coach.
Today, Lisa joins me to share her story, how she started her coaching business, and how she hosted and filled a live event with over 300 entrepreneurs. She shares the lessons she has learned from her first live event as well as tips on what to expect when hosting your own.
"People can't buy what you can't communicate." - Lisa Larter
In This Episode of The Sigrun Show:

Why she decided to host a live event
The "continuum of trust" philosophy
How live events enable you to deepen relationships and opportunities in your business
Creating a movement at one event for the next event
Profitability of hosting an event
Negotiating contract terms with venues
Looking for sponsorship partnerships
The difference between social event managers and revenue-generating event managers
Why having a good-sized following is important for your event's overall success
Marketing strategies for live events
The pre-, during, and post marketing activities for live events

Lisa's Lessons on Hosting a Live Event:

Be prepared to invest a lot of money
Figure out how to create leverage

Connect with Lisa Larter:
 

LisaLarter.com/event - Grab your Early Bird tickets today!

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