How a Podcast Can Help Your Coaching Business with Natalie Eckdahl

Natalie Eckdahl has successfully built her personal brand and online platform from the ground up through her podcast, the Biz Chix Podcast. She is a business coach, keynote speaker, and professional facilitator and has been featured in Inc. Magazine, Fast Company, Entrepreneur Magazine, and The Huffington Post.
Natalie launched her podcast in January 2014 and has been featured as one of the Top Business Podcasts on iTunes. Today, her show has over 200 episodes for female entrepreneurs and women in tech.
She joins me today to share how she got started as a podcaster and her podcasting process. She also shares her insight and experience on how starting a podcast can help you grow your coaching business and attract new clients.
"A great place to start podcasting is by being a podcast guest." - Natalie Eckdahl
In This Episode of The Sigrun Show:

How her podcast led her to launch masterminds and one-on-one strategy sessions
How she booked guests for her show
The benefits of podcasting
The value of having a back catalogue of your show
How to turn your listeners into clients
The importance of doing solo episodes
How hosting on air coaching calls helps you position yourself as an expert and connect with your clients and listeners
Why it's important to be a guest on podcasts and how it can impact your business
Why networking is important in the podcasting industry
Is the podcast industry over-crowded?

Key Takeaways:

Start with your why. Really think about what you want your show to do for you.
Do something to stand out.
Niche down. Really go specific.
Create quality content.
Remember - anytime you put a podcast out there, that could be the first - and only - episode a potential listener listens to.

Resources Mentioned:

Lead Digits
Shane and Jocelyn Sams - Flipped Lifestyle Podcast
Audio Technica ATR-2100 microphone
Libsyn
Heil PR 30 microphone - great for women's voices
Heil PR 40 microphone - great for men's voices
Focusrite audio interface

Connect with Nicole Eckdahl:

Biz Chix
The New Podcasters Resource Guide

 
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