Behind The Scenes of a Podcast Launch with 100 Episodes in 100 days

About two years ago, I had the idea to start a podcast - but I had many reservations. I had seen many entrepreneurs have a podcast, but I was unsure whether I should start one myself. Was podcasting only going to promote my guests? How was podcasting going to be relevant to my business?
Two years later I had done 100 webinars and I wanted a new way to connect with my audience and the idea to do podcasting came up again. But I still had doubts about starting a podcast. That is, until I attended the Social Media Marketing World 2017 conference and listened to the inspiring speakers like Kate Erickson and Mark Schaefer.
Today, I want to share with you my personal journey into becoming a podcast host. I'll share everything from what tools and equipment I use to record my episodes, how I find and book guests, and the investments I have made to turn my dream of producing 100 episodes in 100 days into a reality.
"When I make a decision - I make a decision. There was no turning back."
In This Episode of The Sigrun Show:

How Kate Erickson's Social Media Marketing World 2017 speech inspired me to launch my podcast
How Mark Schaefer's speech inspired me to launch 100 episodes in 100 days
How I planned the podcast topics and content
How I picked the intro music
How putting positive pressure on myself helped me overcome my procrastination
Booking and episode scheduling techniques
Asking guests for bios and headshot photos
Why I decided on 30-minute episodes
Using scripts, notes, or speaking unscripted
Why I launched with 10 episodes
Getting listeners to download, subscribe, share, and review on iTunes
Achieving iTunes New and Noteworthy
How I promote the show
Getting your show approved on iTunes

Key Takeaways:

Listen to other podcasts to create ideas for your show
Decide on what you are willing to invest
Decide if it's something that will benefit your business
Record your episodes in .WAV format to achieve a polished, professional sound quality
Always make it valuable for your guests - especially those guests you don't know

My Podcast Setup At My Desk:

Rode NT-USB microphone
Beats Studio Headphones
iMac
Adobe Audition - for my audio
Zoom - for video
Zencastr - for guest audio

My Podcast On-The-Road/Starter Kit Setup:

Audio Technica ATR2100 microphone
Beats Wireless headphones
Macbook Pro

Additional Resources:

Art of Podcast - audio editor
Lidwell Writing Services, LLC - show note provider
2BillionBeats - custom made music
Schedule Once - scheduling program
Typeform - form program
Zapier - automation tool
GarageBand - recording software
Audacity - recording software
Dropbox - file sharing
Libsyn - podcast hosting

Get Your Free Training
Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.
Please share, subscribe, and review on iTunes
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!