How to Become Known in 30 Months or Less with Mark Schaefer

Mark Schaefer is the Executive Director of Schaefer Marketing Solutions, LLC., a social media marketing consultant and keynote speaker. He is the author of several books including Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age and The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business.
His speech at the Social Media Marketing World 2017 conference was one that inspired me to launch The Sigrun Show with 100 episodes in 100 days. He joins me today to share his entrepreneurial journey, how he transitioned from the corporate world to becoming a recognized consultant, speaker, and author, and what inspired him to write the book Known.
He also shares many valuable tips and strategies for aspiring, new entrepreneurs to become recognized in their fields, necessary steps to take to become recognized as an expert, and why determining which medium to use is important in your content marketing strategy.
 
"Everybody starts as a nobody, so you shouldn't be afraid of that." – Mark Schaefer
 
In This Episode of The Sigrun Show:

How his experiences planted the seed for writing Known
Why it's important to remember that people aren't born experts.
Standing out in the noisy world of content marketing
Strategies for becoming known in your field.
Simple strategies to achieve vast reach and vast connections with your audience
Why consistent content is critical to your ability to gain recognition
The distinction between building a social media following and an audience that matters
How storytelling helps move concepts into action
Your purpose is what keeps you going, even when you don't feel like going anymore
Everyone has the opportunity to be known. The question is – will they persist?

 
Mark's 4 Strategies for Becoming Known in Your Industry:

Be clear on what you want to be known for.
Find a place to share your story.
Learn how to tell your story.
Pursue an audience that matters.

 
Connect with Mark Schaefer:

Businesses Grow website
The Marketing Companion Podcast

 

Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business

 
 
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